Location Permission

Location shoot

In our video we will include a variety of different locations to help present our concept of the song, we have chosen to do around 3-5 locations to shoot in, this allows us to gather enough footage to create a successful music video.
Streets
Here we will have the artist walking down an empty street with houses is the background as he walks down the street, This setting creates the space that is described in Th lyrics and the distance that is described between the artist and the person he is signing about.

Dark Room/Performing room
These two sets will be created by my group in a drama room, like all music videos there are shoots of the artist performing on a stage or room, we have chosen to create a room with simply just a stall which he will sit on and perform, in this room will be hanging origami birds made from paper, these will relate to the song and by having them surround the artist will create the perfect atmosphere, at one point these will drop in slow motion. Another set we will create within the drama room where we have the artist creating these birds on a table with a single light source coming from a lamp, this will create the necessary mood in the video to show the feelings of the artist, with both set's the background will be black to make the full focus on the artist.

Conservatory  
Here we will have the artist performing with the area filled with origami birds, this will show the artist sitting in front of the open door with the birds blowing out, again relating to distance and the lyrics.

Animatic

This is my groups animatic where we have put the correct shots in the order they should be in the real video, we added the music also to it.

Storyboard

Here is a page from my storyboard, me and my group have created these storyboard in order to have an view of what our video will look like. We have written a short description with every shot to give an idea of the concept behind it, after we have written and drawn all our storyboards we will cut out each individual shot and then start to order them together so that we can plan the actual video.

 
This is a short video showing all of the storyboards that we have created. Also underneath a video of our group creating the storyboards by hand.


This is a animatic that my group has created, we used the storyboard pictures that we created and then individually select each shot and started to put them in order, once we had put all of the images into final-cut we imported the song, once the song was imported we could start to insert the clips in the order that they will be in for the real video, we have tried to time each shot to the most appropriate length as we want to get a fill for what the real thing will be like if that shot lasts that long.
 

Concept

The Concept
My group has decided to use Little Bird by Ed Sheeran for our chosen song; this song fits right into our genre and was performed by an artist which is known for that genre. The song itself has a couple of metaphors involved and also some emotive stories of him and another person or object. The main metaphor we have extracted is that there is a metaphor of distance and loss form another person, however we feel that we can somehow show this through different techniques rather than from the common videos with someone being sad and signing his emotion, we want to get away from that traditional convention and try to create a more detailed concept. To do this my group will have to try and prevent ourselves form doing too much of a narrative and maybe follow from Goodwin’s theory of illustrating the concept instead.
Location
My group have gathered information from our previous research and help come up with possible locations for shooting in, as this is a music video we are trying to have more of a montage then contuinity within it, so in order to achieve this we will have to come up with multiple locations to film in therefore having the option to mix up the clips more freely. 1. The first location type we have considered is the streets, as we want to create a meaning within the video and having a sense normality within it will help connect to the audience, also by having a mix of busy or empty streets can really help to set the mood within the shot to portray the feeling within the song.
2. Recording studio is another location that we thinking of filming in, this is to have a mix of performance shots and also some very small narrative/concept shots, the performance shots will help to have a balance and to have breaks between shots like in other music videos. Also we are trying to show a professional artist so this will help present them more professionally and give them the focus form the audience on their talent.
3. The group has discussed the possibility of having a room with very low key lighting and to have many probs and objects to relate to the concept of a song, it is important when doing this to not create a traditional room where the person is seen crying and being sorry for themselves.
4. Another location choice would be an open space where the artist will be seen away from civilisation, this would be done to show the distance concept form the lyrics and song, however this will be a difficult location to so as first we would have to find this type of location then secondly being able to make it interesting would be another thing, as there are no surrounding objects to relate the concept making 100% of the focus on the artist body motion alone.
Costumes
From my research I have found the conventions within my genre and been able to choose what clothing my group must use when making the video, the artist is the main focus of the whole video so it is important to portray them in the right clothing and give out the right attitude. One costume choose will be a combination of smart clothing in chino's and a shirt, with boat shoes, these clothes are very casual meaning that the audience will be able to connect with the artist, also we will be following the conventions which we found from our research. The second costume will be jeans and a hoodie with an indie t-shirt, again following the convention but the reason for this is because they are not trying to show off to anyone but only to perform their music and send out a message the audience, this will defiantly help to connect with the audience. The last costume will be very smart but in a more folk way, with a bowtie and blazer, this is relating to bands such as Mumford and sons who are a main artist within our genre of folk rock. This will finalise the artist look as they will see the money side and know that he is a famous artist who everyone listen to.
Effects
Within our genre there are not many noticeable special effects used, as there are not many artist trying to show bright flashing effects to look pretty, the main focus on effect is to help build an concept with the video to relate to the song. 1. Slow motion is the most used effect within all music videos, however within our genre It has appeared in every video and helps set the tone of the song. 2. Colour filters are another traditional effect used in the genre of folk rock, they are used a lot to show the emotion or feelings that the artist has at that specific moment in the song.

Image Annotations

 
 Here are a collection of images which show the costume choices we must consider when making our music video, Within our genre the clothing is a mix between casual and then really dramatic folk like Mumford and sons, another feature our genre has are little extra's like bracelets or a bow-tie, chino's and jeans are the primary type of clothing along with hoodies like the artist Ed Sheeran.

Song Lyric's analysis

These are the lyrics to my chosen song of "Little Bird" by Ed Sheeran, We have added comments relating to what we possible could show during that part of the lyrics and also the meaning of them lyrics so we can get a understanding of the narrative that has to be shown in the video.

Song Details

This is my groups brainstorm of details that we are to include when making our music video, the song that we have chosen is "Little Bird" by Ed Sheeran, the reason we have choosing this was that it fits perfectly into our genre of folk rock, this video shows all the details that we need to include like location or costume, also the variety of shot types. One of the main reasons we picked this song was due to that the other choices where all slow paced meaning it would be harder to make a music video, as more emphasis would have to be done on mis en scene rather then editing.

Photoshop Technique's

Here is a screenomatic explaining  a technique i used in Adobe Photoshop so that I could practice for when making my own CD cover,  In this video it will show how to blur a picture and then how to clear  a selected area that it will stand out form the rest of the blurred image, also on how to make colour changes such as brightness and contras to the image.

Here is an design that my group created as a practice o Photoshop, we used various tools such as the crop tool or the lasso tool, We added text and also the record company logo which would feature on any real CD cover.

Green screen Practise

This is our  task of practising using the green screen, to do this we first had to set up the green screen and then filmed the required footage over the green cover. Once we filmed the footage we uploaded the clips to final cut, then We added the filter of Chroma Key to the layers of clips, once I added the filter I had to select the colours that I wanted to remove which was green, once we selected a moderate amount of green from the clip, I then modified the filter to correct the image and try to find the right balance where the green is removed.

Initial Ideas

This mind map shows all the initial ideas we had when the group first talked, we officially decided that the chosen genre of Folk Rock and then we expanded on that chosen genre with clothes and locations.

Roles

This video is a short clip Saying which main roles that our group has taken:
Location(Jessica): It is Jessica's role to organize the locations which we will be filming in and to book if it is necessary to use a room or location.
Costume/Mack up(Jessica): This role involves the person to finalise and decide what costumes any minor or major role is to wear.
Filming(All Group members): This role involves taking charge of the camera and filming set shots, all members will be taking turns in filming so that we all have equal turns.
Editing(All Group members): This role will be spread out between the group so that we all choice equal amount of work whilst editing.
Character Roles: I shall be the main artist of the band or single artist. Minor roles will be done by Shaun and Jessica.
Casting(James):I shall be in charge of casting other role that are minor or extra's.
Directing(All Group Members): all members of the group will take it in turns to direct separate clips.
Mise-en-Scene(Shaun): This roles involves collecting objects and probs that will be in the video.
Lighting(James): To do this role I must create the right amount of lighting for each scene.
Research(Shaun): In order to do this role I they must research the lyrics and artists trends like clothes.