Concept

The Concept
My group has decided to use Little Bird by Ed Sheeran for our chosen song; this song fits right into our genre and was performed by an artist which is known for that genre. The song itself has a couple of metaphors involved and also some emotive stories of him and another person or object. The main metaphor we have extracted is that there is a metaphor of distance and loss form another person, however we feel that we can somehow show this through different techniques rather than from the common videos with someone being sad and signing his emotion, we want to get away from that traditional convention and try to create a more detailed concept. To do this my group will have to try and prevent ourselves form doing too much of a narrative and maybe follow from Goodwin’s theory of illustrating the concept instead.
Location
My group have gathered information from our previous research and help come up with possible locations for shooting in, as this is a music video we are trying to have more of a montage then contuinity within it, so in order to achieve this we will have to come up with multiple locations to film in therefore having the option to mix up the clips more freely. 1. The first location type we have considered is the streets, as we want to create a meaning within the video and having a sense normality within it will help connect to the audience, also by having a mix of busy or empty streets can really help to set the mood within the shot to portray the feeling within the song.
2. Recording studio is another location that we thinking of filming in, this is to have a mix of performance shots and also some very small narrative/concept shots, the performance shots will help to have a balance and to have breaks between shots like in other music videos. Also we are trying to show a professional artist so this will help present them more professionally and give them the focus form the audience on their talent.
3. The group has discussed the possibility of having a room with very low key lighting and to have many probs and objects to relate to the concept of a song, it is important when doing this to not create a traditional room where the person is seen crying and being sorry for themselves.
4. Another location choice would be an open space where the artist will be seen away from civilisation, this would be done to show the distance concept form the lyrics and song, however this will be a difficult location to so as first we would have to find this type of location then secondly being able to make it interesting would be another thing, as there are no surrounding objects to relate the concept making 100% of the focus on the artist body motion alone.
Costumes
From my research I have found the conventions within my genre and been able to choose what clothing my group must use when making the video, the artist is the main focus of the whole video so it is important to portray them in the right clothing and give out the right attitude. One costume choose will be a combination of smart clothing in chino's and a shirt, with boat shoes, these clothes are very casual meaning that the audience will be able to connect with the artist, also we will be following the conventions which we found from our research. The second costume will be jeans and a hoodie with an indie t-shirt, again following the convention but the reason for this is because they are not trying to show off to anyone but only to perform their music and send out a message the audience, this will defiantly help to connect with the audience. The last costume will be very smart but in a more folk way, with a bowtie and blazer, this is relating to bands such as Mumford and sons who are a main artist within our genre of folk rock. This will finalise the artist look as they will see the money side and know that he is a famous artist who everyone listen to.
Effects
Within our genre there are not many noticeable special effects used, as there are not many artist trying to show bright flashing effects to look pretty, the main focus on effect is to help build an concept with the video to relate to the song. 1. Slow motion is the most used effect within all music videos, however within our genre It has appeared in every video and helps set the tone of the song. 2. Colour filters are another traditional effect used in the genre of folk rock, they are used a lot to show the emotion or feelings that the artist has at that specific moment in the song.