Q1) In what ways does your media product use, develop and challenge forms and conventions of real media products?

This my groups version of our advert to present the new album that our artist is releasing, when creating my advert we firstly researched into the genre of folk rock and analysed to common conventions and then decided if to follow the convention of not to, on the left is a Mumford and

sons advert, we have chosen to stick to the conventions as we have done some very similar styled effects on our advert, for example the use of a single coloured background which sets a soft and simple mood which takes all the attention to the objects and people instead, also with the text, the in the Mumford and sons advert is constant throughout however in terms of the size we did not follow the convention here, as in many adverts the name of the artist is largest, whereas in ours the album and main title is the largest font, this is because the artist we are making this for is already well established within the media and doesn't require his name to be branded in big letters, this is similar to the Ed Sheeran album below with the text.
Another convention we have followed is in terms of presenting the website and other companies on the advert, we have done this and have just left it to simplistic terms of just putting out now.


Both adverts showed have a clear close ups of the artist, with Ed Sheeran a filter has been put on to a colour overlay of orange which is his theme, whereas Mumford and sons have got effects to make it seem like an old photograph, to keep with the conventions we have put over some brush strokes to blend with the paper theme just like Ed Sheeran has done.