Final Music Video

This is my final music video for my media product.

Final CD Cover and advertisement

Q4) How did you use media technologies in the construction and research, planning and evaluation stages?

Throughout my A2 media course I have used varies technologies both hardware and software to help produce my coursework to the highest possible standard. I have used these following technologies in every part of my coursework from the research where we used such sites as survey monkey, then in the planning where we used Google maps to help find locations that we needed to film in and finally in our construction where we used final cut to edit the music video together, the following presentation shows different technologies we used and a little descriptions to summarize what they do.

Q3) What have you learned from your audience feedback?

From doing my audience research I have been able to identify what aspects needed to be applied to my own products such as my music video and my ancillary task, the audience research I did earlier has been a great guide for what to aim for and also what the audience will be expecting,

this shows a sample of what the feedback was and the results, as you can see the majority has gone for close ups and mid shots which will clearly show the artist lip syncing,this first shot shows a shot that we used in our first draft and was one of our only close up/mid shots that we had in our video,

so when we looked back at our audience research we released that this would not be enough close ups and mid shots which the audience have specified what they want to see, therefore when making our second draft we made many more close ups where the artist is in clear shot of the whole frame, this is shown by the two screen shots below.

We also asked our class mates to evaluate and give feedback on one of our first drafts of our advert and CD cover, this helped to develop the products even further and also as our class mates fit into our target audience their feedback was very precise and relevant .




The CD cover and advertisement below  are from before our  audience feedback above, the overall response was that the genre is very recognizable  to the audience as folk/rock, however both the advertisement and CD cover don't really link together  with this is mind I decided to  update them.



Here are the adverts after we received the feedback, as you can see we have made multiple updates and made the CD cover and advertisement match in terms of colour and layout so that the audience will be able to detect straight away that the two types of media are for the same product.

Q2) How effective is the combination of your main product and your ancillary texts?

When i look at both my main product(Music video) and my ancillary tasks(digi pak and advert) i think that they both combine very well and effectively, as they both use so many similar conventions and themes which help to build up this folk rock genre, as throughout the entire music video you can sense a theme of folk rock and also this paper theme of the birds which has become a real important part of our project as the paper birds are a narrative for the song therefore we have stuck to this constant idea and feel that we have used it very well in both the ancillary task and music video.
We have attempted to use the same colour in our adverts and digi paks, as the theme is evolved around paper the colours have stuck mainly to textured whites and browns as these are both folk related colour but also construct the paper based theme.
Below is a short video showing the comparison between my ancillary and music video and on how they combine to make  single media product.

Q1) In what ways does your media product use, develop and challenge forms and conventions of real media products?

This my groups version of our advert to present the new album that our artist is releasing, when creating my advert we firstly researched into the genre of folk rock and analysed to common conventions and then decided if to follow the convention of not to, on the left is a Mumford and

sons advert, we have chosen to stick to the conventions as we have done some very similar styled effects on our advert, for example the use of a single coloured background which sets a soft and simple mood which takes all the attention to the objects and people instead, also with the text, the in the Mumford and sons advert is constant throughout however in terms of the size we did not follow the convention here, as in many adverts the name of the artist is largest, whereas in ours the album and main title is the largest font, this is because the artist we are making this for is already well established within the media and doesn't require his name to be branded in big letters, this is similar to the Ed Sheeran album below with the text.
Another convention we have followed is in terms of presenting the website and other companies on the advert, we have done this and have just left it to simplistic terms of just putting out now.


Both adverts showed have a clear close ups of the artist, with Ed Sheeran a filter has been put on to a colour overlay of orange which is his theme, whereas Mumford and sons have got effects to make it seem like an old photograph, to keep with the conventions we have put over some brush strokes to blend with the paper theme just like Ed Sheeran has done.

1) In what ways does your media product use, develop and challenge forms and convention of real media products?

This is my final version of my digi pak with the front cover in the bottom left and the back in the bottom middle.
Within my Cd cover I have meet many conventions that you regular  see within the genre of folk/rock, one of these is where the artist is shown in many close ups so that the audience will automatically recognize his face, this is done with many folk album covers as the aim is to put all of the attention on the artist.
In many folk album covers there are images of custom shaped and drawings  we have kept to this by creating the drawn cranes on the back of the digi pak.

1) In what ways does your media product use, develop and challenge forms and convention of real media products?

Audience Feedback

This is my audience feedback of my ancillary task, I asked other students within my class to review my groups work by asking them a set list of question, these are the questions we asked:
1) What genre does our poster and CD cover represent?
2) Is the mise en scene appropriate for our genre?
3) Does the colour scheme work well with the genre?
From this video the feedback is mostly positive as all the people we asked responded well to the first question as they all guessed it correctly, however the the second question was not all positive as they said that the location and objects used do not fully represented our genre and is pretty random so this is one part we must work on.
Another positive is that the colour scheme matches our genre of folk rock and all said that it is constant throughout and gives off the right mood.

First Draft(Music Video)

Here is my first draft of my music video, this includes all of the footage that we have currently filmed, it will help us tell what shots work and what doesn't.

Shooting Schedule

Shooting Schedule

Prob, Costume List

Prop Costume and Make Up List

Shooting plan

Photo Shoot Plan

Advert Design Ideas

This is a practice design for the advert that will be made to advertise the artist and their new song/album, the advert clearly show the artist face as there is a n close up of just the face in the centre of the page, this will draw the attention to it making it obvious tot he audience who this advert is for, as for bug artist their face is all they need to advertise or present their work. the name of the album is writing down the side an at the bottom will be the record company logo and any other logo's required to present on a advert. The hanging paper cranes will be in the front focus and will be the first thing that the audience will view just before seeing the artist face located just in the layer behind. The colours for this will feature mainly blue and black as these are colours that are hugely related to our genre, also they create the good mix of feeling that the song creates.

Track Permission

This was the email sent to the record company to allow the use of their song in our video. The company we had to ask was Atlantic Records as they have the rights for Ed Sheeran song Little Bird.

Talent release form

This is form that we filled out to get permission from the talent in order to film and use their music.

CD Design Idea

Here is a design idea for my CD cover, this shows all sides of the cover with the chosen colours, throughout the design the background will be a mix of white and blue, blue is a colour that is well established within my chosen genre, on the front cover I have chosen to show the artist as the purpose of this is to advertise and promote the artist's CD, in the inside there will be images of instruments used in the genre.

Location Permission

Location shoot

In our video we will include a variety of different locations to help present our concept of the song, we have chosen to do around 3-5 locations to shoot in, this allows us to gather enough footage to create a successful music video.
Streets
Here we will have the artist walking down an empty street with houses is the background as he walks down the street, This setting creates the space that is described in Th lyrics and the distance that is described between the artist and the person he is signing about.

Dark Room/Performing room
These two sets will be created by my group in a drama room, like all music videos there are shoots of the artist performing on a stage or room, we have chosen to create a room with simply just a stall which he will sit on and perform, in this room will be hanging origami birds made from paper, these will relate to the song and by having them surround the artist will create the perfect atmosphere, at one point these will drop in slow motion. Another set we will create within the drama room where we have the artist creating these birds on a table with a single light source coming from a lamp, this will create the necessary mood in the video to show the feelings of the artist, with both set's the background will be black to make the full focus on the artist.

Conservatory  
Here we will have the artist performing with the area filled with origami birds, this will show the artist sitting in front of the open door with the birds blowing out, again relating to distance and the lyrics.