Advertisement Research

In this advert we can see all of the band members all alocated to their separate box with their chosen intrument, the reason that I think this was done is that the band is still trying to get their faces out to the public and by presenting them like this helps the audience to put the face to the band. The genre of this band is primarly folk which helps me to see the key conventions of that genre, for example there are very few bright colours and only black was used for the background, this keeps it very simple and pulls the focus to entirely to the band and not any fancy artwork done in the background. Also the titles of the band and album are in plain white and in bold clear lettering which is easy to read. At the bottom you can see the record compnay of Island with there logo of the tropical tree. The shapes used are all straight edged boxes with the band in them, this could relate again to the abstract theme that was seen in the CD covers. another aspect pf this advert is that the overall look of it is very retro and old fashioned, as it is very similar to an old album cover with the corner folds to hold the photo's in place, this is relating again tp the genre and theme of folk rock, as folk music originates from quite an olden time and is considered an old genre whereas pop and rock are more modern.

This advert is of Biffy Cylro who are more of a rock band but still could class as indie, this advert is much more colourful and more abstract than the first, abstract and miscelleanous objects seem to be a often convention used in our chosen genre of folk/rock or indie which is something that my group must take to mind when making our video adn adverts for our own music video. The titles are all in plain white/Light blue colours and also the font used is very plain and original where the band name and album are shown again. In this advert the the band members arn't even in it amd instead we have two lions fighting which has no releavance to the song or band again with the miscelleanous objects or animals. The colours used are more bright and blue seem to be a very strong theme in this advert, unlike the first advert there are no real object that they want the audience to focus on so there is no need for a plain one colour shade background. At the bottom you can see the record label again which is 14th Floor who are in venture with warner music. Again the overall look of this advertisement is very retro but not in the same way as the Mumford And Sons advertisement, the texture of the colours are very fuzzy and represent older time periods, also the font helps to back this point up as it is very bold and reminds me of the world war poster used to recruit where the letters where made to stand out form the page and into your min.

In this advert we can see a white background which helps to pull the audiences focus to the writing and picture of the artist Ed Sheeran who is holding a overly sized cat, the overly size cat is yet again relating to the abstract sense that has been used a lot in this genre folk rock. Ed Sheeran is quite new to the industry but his face is really recognisable so the audience dont need to see a picture of him to know who Ed Sheeran is as the name is so well known, the record compnay logo is different to the other advertisements as the logo is in plain sight in big view whereas the others are normally in the corner or bottom and very small.