Genre Research (Conventions)

During my research of my chose genre of Folk Rock/Indie Rock I hsve notice some strong conventions that are used in order to create a successful music video:

One of the first conventiions I noticed was that the videos have a lot of effects added to create a certain mood required in each video, I found an example in the video of Breakeven by The Script where a grey filter was added to make the scene more sad and depressing compared to the scene's with the woman in it where the colour is bright and colourful.

Another convention that is used is with a lot of lip syncing in these videos, there is very little in terms of the band performing form long shots or mid shots as there are a wide variety of close ups to show it up and close of the artist singing.

 



One convention is that the duration of the shots are very long compared to other genre's where the pace is very fast adn fat editing, an example of one is Ed Sheeran in Small Bump where there are only 5 shots used throughout the whole video, this short gif will show about a 1/4 of the whole long clip which lasts around 2mins.

Another convention within my genre is the clothing seems to be rather simple and could be related to everyday clothing like jeans,hoodie's or leather jackets, these are all related to the indie genre more then the folk but both are rather similar in the clothing area.