Audience Research 2

 Here is the first table which show the results from the question of male or female, it seems that more where female then male, this may be due to the audience that we picked to do the survey but this could also suggest that we should perhaps aim towards more of the female sex then the male audience.

 This pie chart shows what age range that we are targeting for, the results show that our main area to target for is the 17-19, this however can be quite unreliable as we asked the survey to many of our friends which will obviously be in that age range but still from the results that we gathered in other questions I think this is still the right age to target.

 This bar chart clearly shows me that our age and gender classes have actually gone towards the genre for which we are doing, this helps our group as we can easily collect feedback from these people as we work with them everyday.

 The top diagram shows me the type of clothing that the audience would like to see in a folk rock video, as expected the class of indie/folk was chosen as the chinos or jeans clothing are so well associated with our genre of folk rock. The bottom diagram shows the type of shots that they would like to see in a folk rock video, close ups are a real trend in this genre and also are long shots, this gives us a real path and target to aim for.

Overall the perfect profile of our target audience is preferable a female between the age of 17-19. Also from the feedback I have realised that we will have to wear clothing like jeans or chinos as these are the type of cloths associated with that genre, also another question we asked was what effects would they want to see, the often occurrence was slow-motions like in may music videos so these is a vital convention that we must do.

Audience Research

Here is my survey that my group created to collect information from our audience to know what they expect from a music video, and more specific from our chosen genre of folk rock.I created this survey in Google docs and then sent out the link to over 20 people, this should allow me to get a great understanding of what our target audience want, the advantage of using Google docs is that I will be able to make tables and charts form the data collected so that I have a visual aspect of my results and not just digits.

Advertisement Research

In this advert we can see all of the band members all alocated to their separate box with their chosen intrument, the reason that I think this was done is that the band is still trying to get their faces out to the public and by presenting them like this helps the audience to put the face to the band. The genre of this band is primarly folk which helps me to see the key conventions of that genre, for example there are very few bright colours and only black was used for the background, this keeps it very simple and pulls the focus to entirely to the band and not any fancy artwork done in the background. Also the titles of the band and album are in plain white and in bold clear lettering which is easy to read. At the bottom you can see the record compnay of Island with there logo of the tropical tree. The shapes used are all straight edged boxes with the band in them, this could relate again to the abstract theme that was seen in the CD covers. another aspect pf this advert is that the overall look of it is very retro and old fashioned, as it is very similar to an old album cover with the corner folds to hold the photo's in place, this is relating again tp the genre and theme of folk rock, as folk music originates from quite an olden time and is considered an old genre whereas pop and rock are more modern.

This advert is of Biffy Cylro who are more of a rock band but still could class as indie, this advert is much more colourful and more abstract than the first, abstract and miscelleanous objects seem to be a often convention used in our chosen genre of folk/rock or indie which is something that my group must take to mind when making our video adn adverts for our own music video. The titles are all in plain white/Light blue colours and also the font used is very plain and original where the band name and album are shown again. In this advert the the band members arn't even in it amd instead we have two lions fighting which has no releavance to the song or band again with the miscelleanous objects or animals. The colours used are more bright and blue seem to be a very strong theme in this advert, unlike the first advert there are no real object that they want the audience to focus on so there is no need for a plain one colour shade background. At the bottom you can see the record label again which is 14th Floor who are in venture with warner music. Again the overall look of this advertisement is very retro but not in the same way as the Mumford And Sons advertisement, the texture of the colours are very fuzzy and represent older time periods, also the font helps to back this point up as it is very bold and reminds me of the world war poster used to recruit where the letters where made to stand out form the page and into your min.

In this advert we can see a white background which helps to pull the audiences focus to the writing and picture of the artist Ed Sheeran who is holding a overly sized cat, the overly size cat is yet again relating to the abstract sense that has been used a lot in this genre folk rock. Ed Sheeran is quite new to the industry but his face is really recognisable so the audience dont need to see a picture of him to know who Ed Sheeran is as the name is so well known, the record compnay logo is different to the other advertisements as the logo is in plain sight in big view whereas the others are normally in the corner or bottom and very small.

Record Label Research

Record Label Research on Prezi

CD Covers For My Genre

Here are three album covers that I looked at and analysed so that I have an better understanding of my genre.

All these CD covers have used relatively bright colours like white and blue, these seem to a often trend and is a convention of our chosen genre, this is what my group must take in mind when making our own CD cover and to try not to use any dark colours like black or grey. The text in every cover are all black for the track list so this is  a convention that I must try and follow.

Genre Research (Conventions)

During my research of my chose genre of Folk Rock/Indie Rock I hsve notice some strong conventions that are used in order to create a successful music video:

One of the first conventiions I noticed was that the videos have a lot of effects added to create a certain mood required in each video, I found an example in the video of Breakeven by The Script where a grey filter was added to make the scene more sad and depressing compared to the scene's with the woman in it where the colour is bright and colourful.

Another convention that is used is with a lot of lip syncing in these videos, there is very little in terms of the band performing form long shots or mid shots as there are a wide variety of close ups to show it up and close of the artist singing.

 



One convention is that the duration of the shots are very long compared to other genre's where the pace is very fast adn fat editing, an example of one is Ed Sheeran in Small Bump where there are only 5 shots used throughout the whole video, this short gif will show about a 1/4 of the whole long clip which lasts around 2mins.

Another convention within my genre is the clothing seems to be rather simple and could be related to everyday clothing like jeans,hoodie's or leather jackets, these are all related to the indie genre more then the folk but both are rather similar in the clothing area.

Genre Research (5 music videos)

Genre Mood Board

Here is my mood board showing all different photo's that relate to my genre of Folk Rock. This will help build an image of this type when creating my own music video in terms of clothing and instruments used, also I have gathered the main colours that are used in this genre as they are not to bright and vibrant but instead quite simple like blues and blacks.

Andrew Goodwin

Andrew Goodwin on Prezi

Carol Vernallis

Theories (Bordwell & Thompson)

Bordwell and Thompson are a couple that studied way's of continuity editing and identified there are 4 ways of putting two clips together to create meaning, these are:

• Spatial
• Temporal
• Graphic
• Rythmic

Spatial
This form of editing is used to create a sense of spacial difference between the points of interest like people or significant objects. Normally an establishing shot is placed before another shot like a close up of a character, this is done to show the spacial distance between the characters and in which part of the environment they are in.
I have found an example of this in a music video of 'The Pretender' by 'The Foo Fighters', The first shot that is shown is of the space with the music instruments placed out with the vocalist walking out, after this we are shown a shot from behind him, without the shot before we would know who this is or the environmental he is located in, the third shot is a close up of his hand being wrapped in bandages, again without the previous clip we would not know who or what is happening.
Another effect that can be used is cross cutting as it can  help emphasis action taking place in completly separate places.




                                                      Temporal

Temporal is where two clips are put together to create a plot of a story, an example of this is with flashbacks or fast forwards to create a more in depth storyline or an enigma. Another way temporal is used is with  an ellipsis to cut out time that has no relation or significance to the story plot, this is done to help keep the audience engaged because if every time was shown like the character eating a whole meal or driving from one place to another it would waste the time of the audience as they don't want to watch all of that. An example of this in a music video is in 'Drive By' by 'Train' as in this first shot in the screen capture you can see the man driving his car in the country whereas in the shot before he was in the city, then in the second shot we are shown some gate like entrance which suggests to the audience that he is about to arrive at hi destination, in the third shot we are shown the girl standing on the balcony side, these three shots tell us that he has travelled to see her without the need of him narrating it to the camera.
Both temporal and spatial are not often used on music videos as they are more visual for making stories and meaning with a narrative.




Graphic

 Graphic is where two shots are related by visual aspects, an example of this is graphic match where there is a cut from one object to another which both look visual the same in either shape or colour, this was used in the famous scene of psycho where the woman's eye is in centre frame then it cuts to the plug hole which both are round and dark in colour. Graphic continuity is where the centre of interest is constant through out cuts while maintaining lighting level or avoiding strong colour clashes. I found a music video where this is used in 'Gangnam style' by 'PSY' where the man is walking toward the camera then it cuts to th same shot but with the man in different clothing.




 Rythmic
This is where the cuts between shots are cut to a specific beat to create an atmosphere, an example of where this is done is often found in music videos to help keep the video to the tempo of the song, this is also done in trailers for films especially is horror trailers as they began off slow then get fast toward the end. I have found a horror trailer of 'Devil' which starts off slow then gets faster as the tension is built up.

Analysis low budget videos

These two low budget videos both use varies practical and editable techniques that help both of them to be successful music videos.
One of the tips I can gather form watching these videos are that the pace for the song and pace of editing must be in time to make it a successful video that goes with the song at the same tempo.
Another tip that I can use is that colours help to set the mood of a song for example in the A-ha! song the colours are very dark like black and red, this suits the mood as very dark and creepy.
A variety of camera shots are imported as well as the many close ups help to show objects in detail which have meaning to the lyrics at that specific time in a song, the long shots also help to show the environment which may relate tot eh mood or feelings of the song at the certain time of the song.
From watching both of these videos i have learnt that costume must be appropriate to the video for example in the fix's video they are all wearing matching clothing which help to make all of them look together actually like a boy band.

Conventions Of A Music Video

Rock video Analysis (Foo Fighters-The Pretenders)

Another main point within this video are the contrast between the band and the police, as the police are the authority as are naturally seen as the good people, however in this the audience feel different because we saw the band first and also the audience are familiar with the band and are instantly behind the band, the audience are therefore seen as rebellious which suits the tone and mood of the song.

Rock video Analysis (Biffy Clyro-The Captain)

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Rock video Analysis (3 Doors Down-when You're Young)

Pop Video Anlalysis on Prezi

pop video Analysis (Carly Rae Jepsen-Call Me Maybe)

Location

There are 3 main location in this video, the first is of the back garden and window where the girl is watching the man cut the grass, the second main location is on the front lawn where the girl is cleaning her car whilst the man is fixing his car in the front lawn next door to her, the last main location in the garage where most of the signing of the band is located, there is a sub location in her daydream where she is passed out form falling off the car where she and the man are together with a lighthouse and the sea in the background.

Clothes/probs

The girl in the video wears very casual clothes which young people would wear, the man wears a vest top and jeans which was used by the makers to help make the man seem more attractive  as that is the reason the girl is singing about him. There are no specific probs used, the main on's used are band equipment such as guitar and drums, there are other objects such as a lawn mower  or  car where also used in the video.

Cinematography/Effects

There are many long shots of the girl or the man in the distance from the other which was done by the makers  to help show the space between each other and that the man is taking no notice of the girl. There are also close ups of the girl singing and of the band , in the shots of her singing with the band the shot has been focus pulled onto her to blur the garage and band in the background, this is yo make her stand out from the rest of the surroundings. There are only two effects used, there is one when she falls off her car and bangs her head on the floor and then a ripple/fade is used to indicate to the audience that she has passed out from the knock, The second effect is a slight slow motion effect when the man is cutting the grass and taking his shirt off.

Narrative/Continuity

The girl is trying to get the boy’s attention who is cutting the grass and fixing the car, she does this by trying to clean the car erotically and then signs a song to him. There is a mix of continuity and montage footage as there is a criss cross between the storyline of the girl watching the man and cleaning the car being crossed with the scenes of the band playing in the garage then t the end they both meet up and match.

Pop video Analysis (Fun-We Are Young)

Pop video Analysis (Train-Drive by)

Pop Video Analysis on Prezi

The Brief

A promotional package for the release of an album, to include a music promo video, together with two of the following:

• A website homepage for the band
• A digipak for the album's release
• A magazine advertisement

In The Sun - Remake

What did  I do when filming that helped edit?

•  When filming a shot it is important to go through the whole scene and not just that clip as when it comes to edit it is better to have more footage then less so that you can make changes if some clips do not fit together.
• With each scene in its location we filmed the clips in chronological  order so when choosing the clips to add when editing it made the footage easier to find and put in order.
• When it came to lip syncing and timing for the dance moves ,we played the music when filming, this helped the actors/performers to stay in time with the song and make the lip syncing more realistic.
• We used multiple types of equipment like a tripod or fig-rig which helped to make a steady adn well presented shot's, also we used a chair with wheels on it which became handy for doing tracks as they where more fluid then on foot.

What made editing harder due to filming technics?

• Although we tried to film a bit extra each time we started to fall behind and take to long between each shot so we started to make them shorter to try and get all the clips in before we ran out of time.
• As the day progressed on we started to become less organised and started to become less detailed in our shots and even missed out a couple, when editing this made it hard to fill in some gaps with repeats of others or having to make some clips longer.
• I don't think anyone fully learned the clips they where filming or directing so when it came to film there was slight confusing on what shot it was whereas we should already know this.
• Some shot's became out of frame during the shot was being filmed, this was due to tracking and the camera became hard to keep still or that our space for the performers to work in was to small so they slightly went out of frame to get this room.

WWW &  EBI

• WWW- we created a good plan before hand that helped to sort out who was filming and directing what clip's so when it came to the day we knew who was doing what. EBI- However when the actually day came to film the plan soon became out of place and certain people didn't know what clips they where directing.
• EBI- Time planning was a massive concern as we had to do an extra day to film because we ran out of time, this reduced our editing time.
• WWW- Almost everyone found the editing rather easy and finished on the day we started even thou we had less time then we was originally supposed to have. 

Lip Sync Task

Lip Sync Practice

EBI:

• Need more movement within the clip as the performer is often just standing still or sitting down.
• Make sure the clips are all synced with the music as is is very difficult to adjust once they are cut.
• Try doing a full length song and to remember the words throughout with no mistakes.

I was pleased with the Cutting of the clips and that the beat of the song goes with the cut's between each clip.